Pitch to Mexican Channel TV Claro Sports for a broadcast ID promoting the broadcaster’s coverage of the 2016 Olympics in Rio.
The proposal was an organic graphic, that refers to Brazil, a country full of color, nature, rhythm, joy, organic elements everywhere, shaping this also in the character design.
The color was about the joining of the Olympics and the TV channel, that’s why the colors have a special play in the ID narrative, representing the thread between these two, showing Claro Sports as the window or door to enter this festivity, this special event of joy, where all countries have peace and live together for some weeks, everyone joined together by the sports.

Client/brand: UNO TV / CLARO SPORTS
Creative Director: Gabriela Badillo
Artist/designer: COMBO / Gabriela Badillo, Enrique Sañudo
Year created: 2016

You may also like

Tratos y Retratos
2014
Hora Nacional
2017
Cierto o Falso
2017
Sesame Street
2017
Tesla
2017
Kyocera
2017
Cinematográfica CR
2014
Atentamente
2017
Emigre Film
2017
Saba
2017
Back to Top